SerenaDev · powered by NinetyStudio
A CRM built around how you sell.
For companies of 15 to 100 people that have outgrown spreadsheets and off-the-shelf CRMs but will never staff a Salesforce. SerenaDev is a bespoke CRM built around how you actually sell, with AI where it earns its keep or none at all, maintained month to month by the people who built it.
Unlike Salesforce or HubSpot (you adapt to the tool) or a dev shop (they build and leave): one flat monthly fee, unlimited users, your data in your own instance, a named human accountable.
Three configurations
Same CRM. Choose how much of it runs itself.
Every configuration is built to your process and maintained monthly. Move between them as your needs change.
SerenaDev Core
The bespoke CRM, no AI
The system of record for your sales, built to your process.
- Contacts and companies
- Deals and pipeline
- Unified timeline per contact and deal
- Tasks
- Quotes and invoices
- Documents
- Client portal
- Roles and permissions
- Imports from your old CRM or ERP
Built to your process, maintained monthly.
SerenaDev AI
Core plus the AI modules you choose
Everything in Core, plus the modules that take work off your desk.
- Inbox triage and drafted replies in your voice
- Document-to-CRM extraction, with review
- Quote QC
- AI reports
- A copilot over your own data
- Ads monitoring with proposed changes
- Social content on calendar
Each module sits behind an approval gate. AI can be switched off per module.
SerenaDev Operated
AI plus Serena running the desk
Everything in AI, plus the day-to-day running of the desk.
- Serena runs the desk day to day
- A named human accountable
- Monthly executive report
You approve. Every live action stays behind your gate.
AI, on your terms
AI where it earns its keep, or none.
Every AI module is optional. You choose which ones run, and you can switch each one off on its own without touching the rest of the CRM. Core has no AI at all, and it is a complete CRM.
Where AI does run, it proposes and you decide. Drafted replies, extracted records, quote checks, ad changes and posts all pass an approval gate you control before anything is sent, saved as final, changed on a live account or published. Every decision is logged with who approved it and when.
One inbound email, one approval, nothing sent without you.
What you own
Your instance, your data, your users.
- 01
Private instance
Your own database and your own deployment. Not a shared tenant on a vendor's platform.
- 02
Unlimited users
Add the whole company. Roles and permissions decide who sees what; headcount never changes the fee.
- 03
Exportable data
Contacts, companies, deals, timeline, documents and reports export in open formats at any time, not only at exit.
- 04
Hosting region
Hosted in the EU by default. Switzerland or the United Kingdom on request for data that has to stay in that jurisdiction.
How it compares
Same job. Different model.
We compare on model, not on feature count.
| Option | Who adapts to whom | Pricing model | AI | After launch |
|---|---|---|---|---|
| Salesforce or HubSpotSoftware you run | You adapt to the tool. Your process is configured into their objects and their limits. | Per seat, per month, plus onboarding. Higher tiers unlock features. | Metered, or sold as add-ons priced per user. | You run it, or hire a partner by the hour. |
| A dev shopA project | Built to your brief, once. | A project fee, then change requests billed as they come. | Whatever was in the brief. | They build and leave. Maintenance is a new engagement. |
| SerenaDevThe bespoke CRM, maintained | Built around how you sell. It changes when your process changes. | One flat monthly fee per configuration. Unlimited users. No per-seat, no metered AI. | Optional, per module, behind your approval gate. Or none. | Maintained month to month by the people who built it. A named human accountable. |
Salesforce or HubSpot
Software you run
- Who adapts to whom
- You adapt to the tool. Your process is configured into their objects and their limits.
- Pricing model
- Per seat, per month, plus onboarding. Higher tiers unlock features.
- AI
- Metered, or sold as add-ons priced per user.
- After launch
- You run it, or hire a partner by the hour.
A dev shop
A project
- Who adapts to whom
- Built to your brief, once.
- Pricing model
- A project fee, then change requests billed as they come.
- AI
- Whatever was in the brief.
- After launch
- They build and leave. Maintenance is a new engagement.
SerenaDev
The bespoke CRM, maintained
- Who adapts to whom
- Built around how you sell. It changes when your process changes.
- Pricing model
- One flat monthly fee per configuration. Unlimited users. No per-seat, no metered AI.
- AI
- Optional, per module, behind your approval gate. Or none.
- After launch
- Maintained month to month by the people who built it. A named human accountable.
How it is priced
One flat monthly fee. Priced in the proposal.
Each configuration has one flat monthly fee, with setup billed once. There is no per-seat pricing and no metered AI: users are unlimited and the modules you switch on do not change the invoice. The minimum term is six months, with no annual lock-in. The number is set in a written proposal after a discovery call, once we have seen how you sell.
- One flat monthly fee per configuration
- Setup billed once
- Unlimited users, no per-seat pricing
- No metered AI
- Six-month minimum, no annual lock-in
- Priced in the proposal after a discovery call
Illustrative shapes, not quotes.
Running today for companies in Spain, Switzerland and the United Kingdom, from manufacturing to consultancy.
How it starts
Three steps.
Typical ranges, our estimate.
01
Discovery call
25 minutes
We map how you sell today: pipeline, inbox, quoting, documents, the old CRM or ERP. You leave with a written scope, the recommended configuration and a proposal.
02
Build and migrate
Weeks, not quarters
Your instance is built to that scope. Data comes over from the old system, your team gets accounts and roles, and the modules you chose are switched on behind the approval gate.
03
Live, and maintained
From month one
Your team works in it. We maintain it month to month, adjust it as your process changes, and, in the Operated configuration, run the desk and send the monthly report.
Questions
The ones we get asked.
SerenaDev · powered by NinetyStudio
Book a 25-minute discovery call. You leave with a written scope and a proposal, whichever way you decide.